Animation
Netflix and Mappa announce new partnership
Something is certainly cookin’
Netflix and renowned anime powerhouse Mappa are set to change the game teasing a partnership.
Netflix has announced a strategic partnership with MAPPA Co., Ltd. (MAPPA), the acclaimed studio behind hits such as Chainsaw Man and Jujutsu Kaisen. Through this collaboration, the two companies will work together on new projects with a global perspective — from story development to merchandise — and Netflix will exclusively stream a slate of original MAPPA-produced anime titles to members worldwide.
President and CEO of MAPPA Manabu Otsuka had this to say about the news:
We have worked with Netflix on various projects in the past, but this expanded partnership is based on MAPPA’s core belief in being an independent studio — both creatively and in business. Japanese animation studios must proactively lead every stage, from understanding global audience needs and developing projects, to reaching viewers and expanding related businesses. MAPPA is committed to deepening our collaboration with Netflix, aiming for a long-term, win-win partnership.
And with the prolific run Mappa has had in recent years, we can’t help but submit to the assured outcome that the bar for engaging anime on Netflix will be raised.
But what do you think? Is Netflix partnering to meet Mappa’s high bar, or will Mappa be opting to produce a notch above Netflix’s current output, essentially sacrificing aesthetic for numbers?
